Creating the first digital ecosystem for jewerly & watches

Real problems for customers: no appropriate technology

The jewellery industry is one of the most diverse and complex industries in the world. With this comes the difficulty to find appropriate, fit for purpose software. Compared to other luxury industries, we lag far behind modern best practices when it comes to leveraging data, streamlining workflows, and optimising the efficiency of our supply chains. Jewellery companies have been unable to benefit from modern software tools, and are increasingly unable to keep pace with consumer expectations driven by adjacent sectors such as fashion and apparel.

"The problem is that we only have five people in the sales team, and we have more than 20 of these portals to use. We also have hundreds of customer-specific excel formats we’ve been instructed to use by our clients. When I go on holiday or get sick, nobody can cover me because it is impossible for us to all learn every system and every format."
Dominic thought about how this dynamic also plays out for small retailers who need to log in to vendor-specific portals every time they want to place or track an order, denying them a single source of truth for all their business. It seemed unfair that a big retailer could get this efficiency, but a small retailer could not.

Then the lightbulb came on, and the simplicity of a single solution came into focus: one piece of software, that could provide standardised formatting for everyone, and could be connected to everybody's own internal systems. An interface for the industry to connect and exchange data - in everybody’s interests and a win-win for both supply and demand.

Buyers can bring the entire trade show to their desks every day and interact with their vendor community in private or in groups, just as they would in a trade show, with a single space to place & track purchase orders across all vendors.
Vendors benefit by being able to aggregate the increasing number of their customers in one place, providing an always-on connection with even the most distant and hard-to-service customers, and easy aggregation of diverse orders & data into their systems.

By connecting our industry digitally, we can allow information to flow more quickly between companies, with fewer constraints. This will allow the productivity of all companies to increase, enabling our industry to modernise and compete with more digitally advanced sectors in luxury and fashion.